The Talent: Covet Originals - Amélie & Max

The Talent: Covet Originals

Before jewelry designer Andrea Brent took the plunge into the fashion accessory industry she was a copyeditor for a Toronto-based publishing company. On a whim she decided to turn her hobby of crafting jewelry into a business after an epiphany she had as a result of a successful jewelry sale. Lucky for us, since that fateful day in 2010 she hasn’t looked back. Here the word nerd turned jewelry designer talks about her creative process and how the body can affect the look of jewelry.

How would you describe Covet Originals?

Covet is about combining the old with the new. I like to use repurposed elements as much as possible when creating a line of jewelry. Retro, vintage, antique, or simply recycled touches can give a bracelet or necklace a great sense of interest and charm. It’s a bit different while still being modern.

Can you describe your creative process?

Inspiration will strike me randomly. I can be uninspired for weeks or months and then I’ll see something and get an idea: a certain shape or colour, going to St. Lawrence Market on a Sunday, there are great little jewelry finds like a single earring that can be made into a necklace pendant or a bracelet charm, some vintage chain or a funny flamingo brooch. I like to figure out how I can incorporate seemingly random elements into something new and interesting.

Can you explain how the body can affect the look of jewelry?

I think that jewelry can affect the look of the body. It is important to be conscious about your neck lines clashing with the length of a necklace. Bust size can also be a factor when choosing necklace length, as can belts or even the fabric of a top. A long, navel length necklace will create a visually lean look, whereas a statement piece close to the neck will keep the focal point up to one’s face.

What are the three things you can't live without?

My iPhone, pasta, and my family.

Is there a style decade that you love?

I love the 1920s. There was a newly won sense of freedom and there was a lot of experimentation with art and fashion. It was an exciting time in all areas of design and I like how women’s clothes and jewelry were becoming edgier and bolder. Not everything was about florals anymore but it was still feminine.


Sandra Herve
Sandra Herve